Digital Pelvic Healthcare Market Size (2022 – 2030)

By 2030, the global women's digital health market is estimated to reach USD 6.5 billion, growing at a rate of 19.9% per year.

The market is predicted to develop due to the favourable regulatory environment for digital solutions addressing fitness challenges. Furthermore, one of the important growth causes is the increase in investment for health start-ups, as investors are now drawn to this industry.

Market Overview

The use of information and communication technology in medicine and other health professions to manage illnesses and health risks, as well as to promote wellness, is known as digital health. It is a broad business that encompasses a wide range of products, services, equipment, diagnostics, and software that cater to specific needs such as reproductive health, fertility, and sexuality.

Many service providers are looking at artificial intelligence, machine learning, and the internet of things to develop women's digital health applications. Digital health is gaining popularity because it is expected to enhance access to healthcare, reduce inefficiencies in the healthcare system, improve treatment quality, lower healthcare costs, and provide more personalized health care for people.

Smartphone adoption, acceptance of preventative healthcare, favourable laws, and more funding are all boosting industry growth and awareness. The increased prevalence of chronic and infectious diseases among women is predicted to boost the overall growth of the global digital pelvic healthcare industry.

Regulatory bodies have given their approval to digital health applications. Natural Cycles' Ava, a fertility tracking wearable gadget and smartphone application, was approved as a class-one medical device by the FDA.

Women's healthcare is evolving to include more than just reproductive health. Breast cancer, cardiovascular disease, cervical cancer, maternal mortality, and mental illnesses all contribute considerably to the burden of women's health problems. The government and numerous commercial organizations are now concentrating their efforts on women's fitness and proposing notable solutions to address the concerns

The Covid-19 pandemic has changed the healthcare landscape, with many countries imposing strict quarantines and millions of women in developing and underdeveloped countries unable to obtain necessary maternal care and contraception.

Covid-19 Impact on Digital Pelvic Healthcare Market

Many large and minor enterprises were destroyed when the COVID-19 epidemic broke out. COVID-19 was one of the world's most dangerous pandemics, affecting the majority of the world's population. Furthermore, throughout the epidemic, reproductive healthcare was deemed non-essential in several countries. As a result, digital fitness solutions such as smartphone apps and wearable tracking devices are predicted to skyrocket in popularity by 2022. The closing of the factory, however, substantially hampered the production of products related to digital health.

MARKET DRIVERS

The significant prevalence of women-centric diseases is driving the market growth.

Anaemia, osteoporosis, breast cancer, and menopause are just a handful of the most frequent ailments that women throughout the world are being diagnosed with. These disorders are not only frequent, but they can also be quite dangerous for the sufferer. Because these diseases are getting more common, it is becoming increasingly important to supply these patients with effective procurements. The demand for drugs to treat these diseases is always increasing.

The industry is growing as a result of a rising number of investment activities by existing market participants.

The deployment of some investment projects, which is likely to contribute significantly to the market's growth throughout the forecast period, is one of the most noteworthy trends in the digital pelvic healthcare market. This rapid speed of investment projects provides many benefits. One of the advantages of these activities is the increased availability of more simple and cost-effective solutions, which leads to more acceptance of these medical devices.

MARKET RESTRAINTS

Negative Side Effects of Certain Women's Healthcare Products are hampering the market growth

Although women have a higher prevalence of life-threatening diseases than men, the expansion of the women's healthcare industry is hampered by several problems. The detrimental effects of certain drugs on women's health are one such factor. Spotting or bleeding between periods, sore breasts, nausea, headaches, and other unpleasant side effects may occur when taking contraceptive tablets, for example. These side effects might be quite painful and inconvenient for them.

Issues with connectivity and accessibility are limiting the industry's expansion.

Officials in healthcare professions frequently have to choose between pricing, accessibility, and effectiveness of their services. Medical care would be entirely accessible, inexpensive, and effective in an ideal society. However, in reality, this is not the case. Designing goods that work precisely and are user-friendly, such as a connected heart monitor, smartphone application, or any other digital product or service, is also a huge difficulty.

This research report is based on Digital Pelvic Healthcare Market is segmented ad sub-segmented by Type, application and by region.

Digital Pelvic Healthcare Market by Type

• Mobile Apps
• Wearable Devices
• Diagnostic Tools
• Others
• 
  

Due to the increased usage of mobile apps for the management of menstrual cycles, fertility cycles, and pregnancy, the mobile apps category dominated the market and held the biggest revenue share of 65.9% in 2021. The wearable device market, on the other hand, is expected to increase at the quickest rate over the projected period, and diagnostics tools are progressively gaining traction as businesses launch new advances.

Because of the simplicity and accessibility of these digital technologies, their use is fast increasing. People may stay informed about their health state and make informed decisions based on actionable information thanks to ongoing technology breakthroughs in the field of digital health.

Digital Pelvic Healthcare Market by Application

Reproductive Health

Pregnancy & Nursing Care

Pelvic Care

General Healthcare & Wellness

Due to the highest adoption rate of mobile applications catering to female health care management, the reproductive health sector dominated the market and accounted for the largest revenue share of 41.0 % in 2021. The general healthcare and wellness area, on the other hand, is expected to increase at the fastest rate over the projected period.

More women's issues, such as pelvic care, pregnancy care, and chronic illnesses including breast cancer and cervical cancer, are gradually being addressed in the market. At-home screening aids in the early detection of cancer, pregnancy monitoring platforms aid in the self-monitoring of required health indicators, and analytics platforms aid in the identification of women who are at risk of premature delivery or other issues.

Digital Pelvic Healthcare Market by Region

North America

Europe

Asia-Pacific

Latin America

The Middle East and Africa

North America, Europe, Asia Pacific, Latin America, the Middle East and Africa account for the majority of the digital pelvic healthcare market. The North American region is to hold the largest share of the market and exhibits similar trends during the projected period. Due to an increase in the prevalence of pelvic dysfunction and a greater diagnosis rate, this area leads the market. Furthermore, the availability of modern healthcare infrastructure increased awareness of pelvic dysfunction and urine incontinence among the general public, and advantageous reimbursement policies are all boosting the market in this region.

Following North America, Europe is predicted to be the second most productive market over the forecast period. Factors such as expanding acceptance of innovative medical technologies, an increase in the prevalence and incidence of pelvic dysfunctions among women, and increased healthcare spending by various agencies in this region are expected to enhance the market's growth. However, Asia-Pacific is likely to have a higher CAGR than the rest of the market. The market's growth can be due to rising awareness of pelvic dysfunction, rising disposable income, rising purchasing power, rising healthcare spending, and the adoption of innovative medical devices, which are the primary factors driving the market's growth in this region.

. In the projected period, the market in Latin America, the Middle East, and Africa is expected to rise moderately. The market in these regions is predicted to rise as a result of increased doctor availability, improved healthcare infrastructure, and market expansion by key companies.

Digital Pelvic Healthcare Market by company



digital pelvic healthcare is a very small niche sector that includes products, services, gadgets, diagnostics, and software geared at female requirements such as reproductive health, fertility, and sexuality. To build women's digital health applications, many service providers are looking into artificial intelligence, machine learning, and the internet of things.

These businesses are constantly working to develop technologically enhanced apps and technologies that address women's healthcare needs in a personalised and effective manner. The market is gradually increasing, with 200 companies operating in this area. However, with a target market of about 50.0 % of the world's population, there is plenty of room for new entrants and existing enterprises to expand to meet the demand. Caliber Imaging & Diagnostics, Dynamify GmbH, DermoScan GmbH, Firefly Global, FotoFinder Systems, Inc., and HEINE Optotechnik GmbH & Co. are some of the key firms involved in the digital pelvic healthcare market. Other notable players are KG, Adamo SRL., NIDEK CO., LTD., Optomed Plc., and others.

NOTABLE HAPPENINGS IN THE DIGITAL PELVIC HEALTHCARE MARKET IN THE RECENT PAST:

Product Launch

In March 2021 FotoFinder  Systems, Inc. redefined automated complete body mapping as total body dermoscopy, allowing for fast evaluation of dermoscopic structures of moles directly on full-body pictures.

In May 2021, Caliber Imaging & Diagnostics, Inc. introduced the VIVASCOPER 1500 System, an industry-leading reflectance confocal microscopy (RCM) system that provides dermatologists with digital images of cellular structures beneath the skin.

In June 2020, TechAhead, a leading Digital Technology Company with technical and design expertise as a healthcare app development company, launched a healthcare app for patient engagement, scheduling appointments, online diagnostics, prescription management, healthcare monitoring, patient progress and recovery, bill management, and lifestyle tracking